The Best Digital Marketing is All About Your Users.
Your buyer’s process from discovery to purchase is a journey. Sometimes it’s a super quick one – they see and ad, and BOOM! They’re convinced. For most businesses, it takes a little time, a little nurturing and some targeted messaging.
The biggest tragedy always happens when there are things about your website, your marketing or your process that get in the customer’s way of conversion. Over the last 15 years, I’ve really seen it all, from multiple checkout pages to forms with 30 blanks just to sign up for an email list! Sometimes it’s easy – most of the time, the things standing in the way of conversion are a little harder to diagnose.
When it comes to closing these gaps, you need a marketing nerd who truly loves data. I’d love to be that nerd! Cracking the code is truly the fun part.